I increasingly suspicion the IAC had planned to buy or annihilate PlentyOfFish Previously A 2 Soul Want very much Discussions Forceful TO Take away IT.
Gratify take up again
The type secret of PlentyOfFish (POF): As a free/freemium online dating site, it is only a promotion tool to desire latent customers to paid sites like Be level with, Chemistry, eHarmony, even Important Companion Finder. POF collects big payments: the commissions for subscribers memberships payed from considerably online dating sites to POF. POF needs to show ads or links notably from online paid sites, as a result desire latent customers put forward and make commissions for instance they carry a paid membership.
Gain of IAC Personals (Be level with, Chemistry, OKCupid, Meetic, ParPerfeito, MeeticAffinity, SinglesNet, Working class Media Communities, DateHookUp and others) is in the range of USD750 million.
Gain of eHarmony' sites (USA, Canada, Australia, UK and Brazil) is in the range of USD250 million.
Gain of IAC Personals + Gain of eHarmony' sites == USD1,000 Million == USD1B
Gain of PlentyOfFish Media's sites (PlentyOfFish, eVow and compound dating sites mechanical by a ashen sign dating company) is in the range of USD40 million.
USD40million / USD1,000 Million == 4% of market (in gate).
